Organizational Innovation Promotion by Active Entrepreneur

This paper proposes a relation of organizational innovation promotion by active entrepreneur and reviews the organizational promotion and performance measurement literature to develop a conceptual model and research propositions. It is concluded that active manager's characteristics can be important in explaining and compilation the organizational innovation promotion within the organizations for implementation. This paper is to explore the ways in which certain characteristics of active entrepreneur of organizations generate a tendency to prepare formal written organizational promotion. The active manager's characteristics showing a significant association with a commitment to organizational innovation promotion and also organizational innovation promotion showed a positive association with those active entrepreneurs with a growth orientation.

Keywords: Organizational innovation promotion, Active entrepreneur, Organizational promotion